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Galaxy Nexus Ad Shows Carriers How It’s Done



When Samsung released its first ad for the American variant of the Samsung Galaxy S II, I was astounded. How, amidst a sea of terrible marketing, could Samsung make such a good piece of advertising?

It was refreshing to say the least and it filled me with lofty hopes for the Samsung Galaxy Nexus ads that would be popping up in the future. Thankfully, I wasn’t disappointed.

Today, Google released the first full length ad for the Galaxy Nexus and really, Android 4.0 Ice Cream Sandwich, and it’s nothing short of amazing. We see the phone, we see the software, we see the features of said phone and software, and we see hip people doing hip things with the device.

Instead of out of touch whiz bang specs and robot wars, we actually see what users can do with the phone’s features.

Innovative huh?

In other words, it appeals to not only those who have been waiting for months on end for this phone but it appeals to the general consumer, the consumer that is having a tough time deciding between Android, iPhone or something else entirely.

This is how mobile marketing should be. I’ve honestly watched that ad three or four times and I haven’t wanted to step through the computer screen to yell ‘Cut!’ and end the madness that is taking place.

Let this ad serve as a lesson for the mobile carriers out there that more often than not, try to do something “creative” and end up failing miserably.

As I’ve said many times before, marketing in the mobile space is extremely important and I think that consumers and companies would be much better off in a world littered with ads like the one Google put together for the Galaxy Nexus.

Well done.



  1. Michael Anderson

    11/17/2011 at 2:47 pm

    The stark contrast between how awesome the last couple of Samsung (this and the SGSII) ads and how craptastic the Moto Razr (and Bionic and Droid, etc) ads are is completely stunning – and telling of just how much Samsung is starting to ‘get it’.  Hooray for them … and for us!

    • Kobby Laast

      11/17/2011 at 3:06 pm

      This ad was made by Google that’s why it is amazing. All of Google’s commercials are stunning.

  2. Kavin Nguyen

    11/17/2011 at 3:05 pm

    You mean it’s showing the iPhone 4S how it’s done.

  3. BrianB13

    11/17/2011 at 5:29 pm

    That is a great ad.  Soooo much better than those adolescent Droid ads.  It shows the phone, it shows it’s features.  No gimmicks or bots. 

  4. Anonymous

    11/17/2011 at 9:24 pm

  5. Guthrien

    11/17/2011 at 9:40 pm

    This is the first good Android commercial I’ve seen. Clever Ice Cream Sandwich placement.

  6. Anonymous

    11/18/2011 at 8:31 am

    I’m sure Verizon will eventually bring us a horrendously awful Nexus ad…..IF they ever get around to actually releasing the damn thing.

  7. Rustedfenders

    11/18/2011 at 9:19 am

    Almost makes me want to ditch the Bionic except for the lack of Gorilla Glass…

    • Rick Weber

      11/18/2011 at 9:42 am

      From what I have seen in videos there is no need to worry about the toughness and resilience of the screen or the phone.  One video has a guy vigorous scratching and pounding on the screen with his keys revealing absolutely no damage.  In the other a guy basically throws his phone from the top of a steep set of stairs, the back flies off, the battery goes flying, but the phone is not damaged and a boots perfectly when put back together.  Samsung gets the reputation of being flimsy and plasticky, but perhaps when you have a glass that is somewhat flexible it is better to just go with the flow than try to rigidly harness it like Apple does. 

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