Verizon’s blasting out an ad for the HTC Thunderbolt 4G in preparation of the device’s official release, which may happen within the next few days. But I’m not 100% sold. The cinematography in the HTC Thunderbolt 4G commercial is certainly impressive, but there just isn’t enough of the phone in the commercial in my opinion.
Ads like these are obviously meant to get consumers excited about a product and perhaps get them to go online to seek more information about it. That works for enthusiasts, many of whom are already familiar with the device, but what about the millions of customers who just happen to be in the market for a new phone because their wireless contract is up? It’s safe to say this is a much larger target, and one I wish HTC, Motorola and other Android device manufacturers and carriers would speak to.
A large part of what’s made the iPhone and other iOS devices successful is that the technology is approachable. As Apple’s commercials clearly communicate – you don’t have to be tech savvy to use the iPhone. You can do stuff like make video calls, look up directions, watch Netflix, listen to Pandora radio and connect with loved ones. You know, the things that normal people like to do.
The HTC Thunderbolt commercial obviously had a much bigger budget than your average wireless commercial, but I don’t think it’ll connect with average consumers. Now that the iPhone is on the Verizon network, it’s time to take the aggressive edge off of Android marketing and start demonstrating the benefits of these devices to consumers.
Now obviously, Verizon wouldn’t be the nation’s largest carrier if it didn’t know a thing or two about marketing. Aggressive Droid and Android commercials have obviously struck a chord in at least part of the population. Which kind of mobile commercials sway you the most?
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