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What are iBeacons? And Why Should iPhone Users Care?



When Apple launched iOS and the new iPhone 5s, they included a little talked about feature called iBeacons. They didn’t keep it a secret, but we didn’t hear as much about iBeacons as we did about the new fingerprint sensor, the gold version of the iPhone or the revved up processor.

But if iBeacons takes off, it could revolutionize the smartphone industry. It could also fizzle like seems NFC is doing.

During the June 2013 WWDC keynote, Craig Federighi didn’t say anything about iBeacons, however the word appeared on the lower left of screen behind him when he discussed the SDK for iOS 7.

iOS 7 Features

What are iBeacons?

People familiar with NFC will get the concept immediately. NFC, or Near Field Communications, lets two objects communicate with one another wirelessly using almost no power. The Google Nexus 7 and Samsung Galaxy S4 both include NFC chips, but Apple left one out of the iPhone 5s. Tap two NFC enabled devices together and they connect to do a task. Users can mute a phone or check into a place using a service like Foursquare by tapping a sticker called an NFC tag. Two users can tap their phones together to trade content like pictures, files or links.

Galaxy Note 2 accessory Tectiles NFC tags

iBeacons performs a similar function, but it uses Bluetooth Low Energy, or BLE. BLE works like NFC but uses Bluetooth and gives users a wider range than NFC devices. That means BLE connects throughout a building instead of within inches.

BLE Chip - BLE stands for Bluetooth Low Energy

A BLE Chip (Bluetooth Low Energy) now supported by iOS 7 via iBeacons – Image Credit: Thomas Amberg

An iBeacon region can cover a small office, a store or a whole museum (if they install many stations). We’ve recently learned that MLB might add the feature to certain ballparks to give fans a customized user experience while they attend baseball games.

The chip that makes iBeacons possible runs for up to two years using one small battery. The chip also includes an accelerometer, flash memory and an ARM processor. The wireless feature runs on Bluetooth 4.0. This adds up to an inexpensive solution with greater flexibility than NFC.

Why You Should Care about iBeacons

Since NFC didn’t take off, why would iBeacons? At this point in the product’s life cycle it could become one of the most important new wireless technologies of our time or it could fizzle like last year’s fireworks. If it takes off, here’s what it can do for users.

We already mentioned the cool fan experience ballparks might give via iBeacons at their field. Imagine the same kind of experience for other venues, like a personalized tour of a museum, media-rich experiences at the movies or a concert, students getting a personalized presentation during a lecture or lesson and using a phone to configure a set-top box as Apple did with the iPhone and Apple TV running iOS 7.

iPhone 5s Accessory - Apple TV

There’s a potential downside, like user-specific ads targeted at customers as they walk into a shopping mall or big box store. People fear bad guys hacking iBeacons to get access to their private information. However, software and hardware makers should fix this with user control in settings.

Since Apple built the technology into new iPhone and iOS 7 and Google beat them to it with Android 4.3, most phones will support the technology in the future.

BLE will let users do so much more than NFC and it offers a wider connection range making BLE more useful for a larger number of people in a specific location than NFC. We’re rooting for BLE or iBeacons to become a well-supported standard.



  1. Christopher

    10/13/2013 at 8:52 am

    Uhm, go to any country in Asia and tell me NFC isn’t taking off. It’s only in the US where people are making the claims about NFC not being popular. Just go to Seoul and when you can pay for your subway, taxi, bus, or coffee simply by tapping your phone you’ll change your mind. It’s especially amazing when these services are linked together. Get off the subway using your NFC T-Money card and you can ride the bus for a cheaper rate as long as you get on in less than 30 minutes. Without NFC, you’ll pay the full rate for the subway, then pay the full rate for the bus as well because there is no way to link the two together.

    In summary, if you don’t have an NFC enabled phone, you’ll definitely have an NFC enable T-Money card. What would you rather do on the subway or bus, use your phone already in your hand to pay or dig in your wallet for your NFC card? Chances are, you’ll do as everyone without an NFC enabled phone…’ll just get a phone case that allows you to store your NFC enabled T-Money card next to your phone.

    • TheRealCBONE

      10/13/2013 at 11:26 am

      I want to know why NFC gets pushed as a mutually exclusive competitor to Bluetooth? All possible phones around the world use the crap out of NFC and bluetooth. Only Apple doesn’t want both. Until they can figure out a way to get a piece of you paying for everything with your NFC chip, that is.

      • Larry

        10/13/2013 at 12:28 pm

        Very true there, apple wants to nickle n dime u 4 everything!! And still your left with a glitchy or limited to do what u want I device!!

  2. TheRealCBONE

    10/13/2013 at 11:20 am

    I don’t get why Bluetooth enabled ads/info/etc. is the new hotness despite being older than crap just because Apple is calling it iBeacon and freezing out the gazillion other devices with Bluetooth smart.

  3. timo (@tperfitt)

    10/23/2013 at 9:16 pm

    I like your point about having to be careful about over marketing. When a lot of people learn about iBeacons for the first time and think about how to make money with it, they think annoying marketing. I think the technology can be empowering for users to use interesting new apps that are aware of their micro location and can make great guesses as to what the user wants to do next (make payment, see a store map, etc).

  4. johnnoemail

    10/27/2013 at 1:45 pm

    Good article. I also found it funny that I had a Vic 20,a c64 and Samsung q1 too!!!

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