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Droid RAZR MAXX HD Ad Ditches Robots and Explosions for Hipsters and Buzzwords



Motorola released its first ad for the upcoming Motorola Droid RAZR MAXX HD today and it’s a far cry from the old Droid advertisements that were more Hollywood action film than smartphone ad.

The advertisement is for the company’s latest smartphone, the Droid RAZR MAXX HD, which goes on sale sometime later this year, before the holiday season.

And while Motorola used to advertise its Droid-branded smartphones using ninjas and robots and explosions, the ad for the Droid RAZR MAXX HD is full of hipsters and buzzwords.

Read: Motorola Droid RAZR MAXX HD and RAZR HD Hands On Video.

Screen Shot 2012-09-13 at 1.33.35 PM

This part of the ad is a little misleading.

We are taken on a tour of what is presumably some kind of transportation terminal where a number of well-dressed twenty-somethings all have their Droid RAZR MAXX HD out.

We are told, in not-so-many words, that the Droid RAZR MAXX HD is perfect for all walks of life including those who love to read on their smartphone, those who love to check sports, those who like to play games, and so on.

And then, at the end, Motorola prominently features a quip about the device’s battery life which is going to be top of the line, just like the previous Droid RAZR MAXX’s battery was.

Motorola also manages to squeeze in a few of the Droid RAZR MAXX HD’s new features including some bold claims. Motorola says that it can pull down 32 hours of battery life, features an edge-to-edge screen, and features 4G LTE data speeds. Only one of those is not misleading.

Screen Shot 2012-09-13 at 1.25.59 PM

No, you will not be able to use the Droid RAZR MAXX HD for 32 hours straight without charging it as it might imply. Instead, the Droid RAZR MAXX HD promises up to 21 hours of continuous talk time, 13 hours of video playback or eight hours of web browsing over Verizon’s 4G LTE network. 32 hours refers to the amount of talk time over 3G I believe.

Motorola also mentions the “edge-to-edge” display. Did they mistake the Droid RAZR MAXX HD for the Droid RAZR M, which hit Verizon Wireless today? I’m not sure. But the Droid RAZR MAXX HD does not have what many would call an edge-to-edge display.

This commercial is the first of what will likely be many commercials for Motorola’s new smartphones, we only hope that they improve on the first.

What do you guys think of the first ad for the Droid RAZR MAXX HD?



  1. Fred G. Vader (@Fred_G_Vader)

    09/13/2012 at 2:06 pm

    I’m absolutely thrilled that one of the major phone manufacturers have finally started to focus on battery life. Now this will force the others to start doing so also.

    I remember how HTC put out a statement earlier this year talking about how they were going to focus on 3 key areas with battery life being one of them. Yet we see the One X and upcoming One X+ being released with a 1800mah battery.

    Screw the whole “look how thin my phone is”. Nobody cares about having a thin phone. We want great battery life! So I give mad props to Motorola for stepping up to the plate and bringing battery life to the forefront.

    • Dave Adams

      09/13/2012 at 2:45 pm

      The only add I want to see is the date that I can buy one. Tired of waiting.

    • Charlie

      11/15/2012 at 7:57 pm

      I have been saying this for YEARS… Give me a bigger battery..

  2. eazi25

    09/13/2012 at 2:48 pm

    Actually the RAZR HD and maxx hd have the same edge to edge technology as the razr m. But they use a higher resolution screen, bigger battery and bigger screen.

  3. longbeach

    09/13/2012 at 2:51 pm

    I 2nd Dave, give us a date already. How hard can that be? iPhone and everyone else does.

  4. Lee

    09/13/2012 at 5:38 pm

    Still waiting on Droid Razr Maxx ICS bug fix, Yes the old out dated one 7 mo old.

    • Jerry Dudley

      09/13/2012 at 9:31 pm

      I am waiting to !!

      • dave

        09/13/2012 at 10:14 pm

        im waiting also,, very tired of waiting ,, you know the samsung g 3, is identical to the razor max without the battery buy an extra battery for the g,3 and now you have 4200 mamps, to work with,, samsung has it goen on,, moto cant even give a release date;;;

  5. Frank

    09/14/2012 at 4:15 am

    I love motorola and can’t wait for this baby’s release. First and foremost motorola’s top of the line phones and smartphones have always been rock solid performers – they have great reception and almost never drop calls. I have the original droid x, which has been a great since day one- the droid razr maxx hd will be my next one. Thanks motorola, and please give us an official release date

  6. Thom

    09/14/2012 at 5:37 am

    Motorola is taking so long to give us a release date, that they may have lost a buyer; me. I’m now considering the LG Optimus G. Only a 2100 mah battery, but its sceaming fast with a 1.7ghz QUAD core processor and will be the ONLY phone to run on the new emerging Verizon LTE+ or LTE Advanced network giving me clearer voice and even faster download speeds. LG has already leaked release dates, so Moto had better hurry the hell up or I’m going with the LG.

  7. gah

    09/26/2012 at 1:15 pm

    32 hours is relating to mixed use

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