Intel promised us that it would be making a big splash with some consumer-ready devices in 2012 that utilizes the Atom-based Medfield architecture, and sure enough the company is making good on its promise. On stage at the chip-maker’s keynote, Intel announced a partnership with Motorola to release multiple devices starting the second half of this year that would utilize Intel’s Medfield architecture.
Medfield is Intel’s latest effort to get back into the mobile computing space. After having been a mobile chipset manufacturer of ARM-based chips years ago, Intel had subsequently exited the ARM business by selling its product to Marvell. Now, Intel is looking to get back in the smartphone, tablet, and mobile game with its Medfield architecture.
The announcement made in Las Vegas at the Consumer Electronics Show covers both tablets and smartphones running on the Android platform.
In early benchmarking and testing, the Atom-based Medfield chip from Intel held its ground against dual-core ARM offerings. That said, tests did reveal that power consumption was still a potential drawback, but Intel says that it is still optimizing its chip and the Android kernel to work better together.
Intel and Motorola Mobility Strike Multi-Year Strategic Mobile Partnership
Motorola Mobility to Begin Shipping Intel®-Based Smartphone in 2H 2012
2012 International CES
LAS VEGAS–(BUSINESS WIRE)–INTERNATIONAL CONSUMER ELECTRONICS SHOW – Intel Corporation and Motorola Mobility, Inc. (NYSE:MMI) announced that the two companies were entering into a multi-year, multi-device strategic relationship that includes smartphones which Motorola will begin shipping later this year using Intel® Atom™ processors and the Android™ platform.
“Though there are 5 billion mobile subscribers in the world, less than 800 million are using a smartphone today. With Android as the leading smartphone OS globally and advancements in computing technology we see tremendous opportunity for the converged devices market.”
The collaboration, which also covers tablets, will combine Intel’s leadership in silicon processor technology and computing innovation with Motorola’s mobile device design expertise to deliver products that have the high performance, long battery life and convenience necessary for increasingly mobile lifestyles.
“When great silicon and software technology meets great mobile and design innovation, amazing things can happen,” said Intel President and CEO Paul Otellini. “Our long-term relationship with Motorola Mobility will help accelerate Intel® architecture into new mobile market segments. We expect the combination of our companies to break new ground and bring the very best of computing capabilities to smartphones and tablets, which in turn will help to create powerful new experiences that connect and enrich people’s lives wherever they may be.”
“We are delighted to be partnering with Intel to deliver smartphones and tablets based on Intel’s Atom processor to consumers and businesses,” said Sanjay Jha, Chairman and CEO, Motorola Mobility. “Though there are 5 billion mobile subscribers in the world, less than 800 million are using a smartphone today. With Android as the leading smartphone OS globally and advancements in computing technology we see tremendous opportunity for the converged devices market.”
Smartphones and tablets are quickly becoming an indispensible part of people’s daily lives — making them constant companions. The strategic relationship between Intel and Motorola Mobility will expand opportunity for continued innovation in these areas as they work closely to leverage Intel’s low power system-on-chip (SoC) roadmap for Motorola Mobility’s converged mobile device portfolio. The companies will collaborate across hardware, software and services to deliver complete solutions and disruptive new user experiences that offer long battery life, increased computing performance, advanced imaging and video capabilities, and seamless wireless connections.
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