The Motorola X Phone, which has been rumored to be a collaboration between Google and Motorola set for a debut at Google I/O 2013, may indeed arrive at Google I/O but it may not be the savior or have the ‘wow’ factor that many consumers are hoping for.
In late December, a report from The Wall Street Journal claimed that Google and Motorola were working on a smartphone dubbed ‘X Phone’ that would take on the likes of the iPhone 5 and the Samsung Galaxy S4. Since then, numerous rumors have popped up, with rumors suggesting that this phone could in fact be the Motorola phone that many fans and consumers have been waiting for.
However, according to comments from Google’s CFO and Senior Vice President Patrick Pichette, courtesy of The Verge, Google is currently working through a lengthy Motorola product pipeline. And while those products, which include both current future devices, are great, Pichette says that they aren’t “wow by Google standards.”
He also reaffirms what we already knew, saying that “Dennis Woodside and his team have inherited 18 months of pipeline that we have to drain right now.” Woodside is the head of Motorola Mobility.
Pichette did not refer to any products by name but we did see three Motorola products launch in late 2012 including the Motorola Droid RAZR MAXX HD, Droid RAZR HD and the Droid RAZR M. But given what is on the way or here in 2013, a list that includes the beautiful HTC One, the Sony Xperia Z, the upcoming Samsung Galaxy S4 and presumably a new iPhone, fans of both Google and Motorola have been clamoring for more.
So far, the only potential future Motorola flagship that has surfaced is something called the X Phone. So far, rumors have built this device up to be this game-changing Motorola device and one that could seriously threaten phones like the iPhone and Galaxy S for supremacy. Rumors have suggested that this X Phone could debut on stage at Google I/O.
And while it could be that an X Phone does make an appearance at Google I/O, it may not be the mythical creature that consumers have been looking forward to. Instead, it could be a device from Motorola’s previous pipeline that has some hints of Google involvement, but won’t be a device that reeks of full on collaboration.
Perhaps the device that launches at Google I/O is a planned addition to Motorola’s X series of smartphones which died after the release of the Motorola Droid X2. Maybe this first ‘X Phone’ is a Motorola X3. Maybe nothing launches at Google I/O. Nothing is for certain at this point.
But given that we haven’t left that 18 month pipeline, it could be that a full-blown collaborative effort by Motorola and Google, won’t come until much later in the year. Or, perhaps, as late as 2014.
That said, the device that launches at Google I/O could very well be a competitor, it just may not have that ‘wow’ factor that many consumers have been looking for.
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