Report: Motorola to cease Xoom production after June
According to an unconfirmed report from DigiTimes (via BGR), Motorola is apparently going to start slowing down production of their Android 3.0 Honeycomb powered Motorola Xoom tablet in April and cease production of the tablet beginning on June.
The sources of the report are apparently component suppliers who claim that Xoom production met first quarter expectations with a total somewhere between 700,000 to 800,000. Manufacturing partners of Motorola will apparently be shipping between 400,000 and 500,000 Xoom’s in March followed by a dip in April with only 300,000 units getting produced.
May will see even more of a slow down and by the end of June, the sources claim that Motorola will stop building the Xoom completely.
There is no concrete reason given for the drop in production only some speculation that suggests that Motorola might be questioning its place in the market or that the company might be launching a new Xoom model in the second half of the year after evaluation of the market.
You can see our Xoom Review to learn more about the HoneyComb tablet, including why Xavier Lanier returned the Xoom.
The report also suggests that Motorola Xoom shipments in 2011 are expected to total somewhere between 3-5 million.
Update: Motorola Mobility has got back to us and stated that the DigiTimes article is inaccurate and that the Xoom production will continue past Q2.
03/23/2011 at 1:33 pm
if its successful why would you slow production?
03/23/2011 at 1:51 pm
You would slow production on one model if you were ramping up production on a newer model.
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03/23/2011 at 2:13 pm
but what if newer model is not very successfull and the previous one which really was now has to be slowed down? it is a risky thing
03/23/2011 at 3:25 pm
Because it’s silly to produce items at full capacity when you can’t sell them all. Production was initially high for early adopters, etc, so they can meet the initial demand. Now that it’s own, demand will have decreased a bit.
Also, I hope this means a new model is in the works (to be released soon), with Tegra 3 and thinner so it can be on par with the iPad 2 (which is only better than the Xoom because it’s got newer hardware).
03/23/2011 at 2:42 pm
Cutting production of Motorola Atrix is so ridiculous. I just can’t see the reason why Motorola have to do that considering it has just been released less than 2 months ago. They should give at least 6 months time frame to see how it will survive in the market. Maybe they are right that it is released before its time. Another alternative is pushing the production of Xoom WiFi only version because this might be their salvation.
03/23/2011 at 3:21 pm
IDK if salvation is the correct word for motorola n xoom.
i think most would agree they priced themselves out of many people’s price range
by selling it for 800.
I think selling 500k units is acceptable.
especially since, they were missing a APP store, 4G, and Flash support at the time of launch.
03/23/2011 at 3:38 pm
Well, good news for me, thanks!