Samsung UK giving Galaxy S phones to angry iPhone users

Whereas Apple, Google and soon Microsoft have gone the “dog food” approach to seeding their smartphones, Samsung UK is getting their Galaxy S into the market by giving them away to frustrated iPhone users they find on Twitter. Completely brilliant.

A giveaway is always a great way to drum up interest and get your new product into people’s hands. Not only does it break the ice between would-be customers and unknown products, but in the vicious smartphone market, it’s pretty much necessary to get their products seeded and in circulation. But Samsung UK is taking it to a level above that.

By seeking out “seeders” on Twitter, Samsung builds a following on this social network. By specifically reaching out to Twitterers who are expressing frustration with their iPhones, they punch their top competitor right in the baby maker and encourage others to complain about their iPhones without directly inciting such complaints. It’s tacky to tell people to bad mouth the competition, but Samsung UK isn’t telling anyone to do that. They’re just letting people make that inference.

Genius marketing work by Samsung UK, and in a turnabout that should please some people, it appears this giveaway is UK-only, i.e., not for us here in the States. Boo!

From Gizmodo | Android Central | Wired UK

5 Comments

  1. tal

    07/23/2010 at 11:44 am

    Brilliant is an understatement! Pure genius.

    Also great since Americans always feel on the top of the world and when getting a US only offer – the rest of the world can justifiably in their eyes wait a couple of months. Finally some other country stepping up in front ;)
    lol – I think I am becoming a true Canadian lately.

    Reply

    • Sumocat

      07/23/2010 at 1:38 pm

      But I called it… and then you… and that’s a perfect synonym of… so that means… *sigh* never mind.

      Reply

  2. GoodThings2Life

    07/23/2010 at 12:46 pm

    Best promotion ever! :)

    Reply

  3. TateJ

    07/23/2010 at 1:04 pm

    Well Played ,Samsung. Well Played.

    BTW, Not all of us Americans feel on top of the world when a cool gadget is released here first or a US only offer happens. Some of us feel lucky.

    Reply

  4. Pamela

    07/23/2010 at 2:42 pm

    I think this says it best “A phone for clunker program and you get to keep your clunker”. Sounds like a win win.

    Reply

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