After acquiring Ericsson’s share of the mobile phone division, Sony’s move to bring smartphone development fully in-house may bring with it some unexpected change. Currently, Sony’s XPERIA smartphone lineup exclusively runs on Google’s Android operating system, but that may be coming to an end as the Japanese electronics giant as Sony may be looking to switch from Android to the Vita operating system.
Vita was developed in-house by Sony and powers the company’s latest gaming Playstation portable console. When Sony showed off the Playstation Vita at CES, there was a lot of enthusiasm surrounding the handheld console and its smooth performance. Additionally, Sony announced that AT&T will offer a 3G-enabled version of the Vita with contract-free data plans comparable to those offered on tablets such as the iPad and Android slates.
In order for Vita to succeed in the market, Sony will have to leverage its brand and weight to convince developers to create apps and games for the platform. In addition to notable platforms–BlackBerry, iOS, Windows Phone, Android–Sony would also have to compete with lesser known platforms like Tizen and Bada.
According to Sony Senior Vice President Yoshio Matsumoto, “If you’re asking if we’ve made it in a way that’s expandable, so that it’s possible to apply to smartphones and tablets on top of achieving the high responsiveness we need for gaming devices — it is possible. That doesn’t mean that we’re applying it to smartphones and tablets at this point in time, but it’s been designed with expandability in mind.”
The company has been trying to combine gaming and smartphone technologies with the XPERIA Play and its Sony Tablet S slate, both of which are Playstation certified. However, a move to Vita would bring an increased focus to gaming and may entice hardcore gamers who may be dissatisfied with touchscreen-only devices due to the lack of hardware controls.
By utilizing its own proprietary OS, if successful, Sony would be able to differentiate its product from the market from a competitive heap of Android players.
Via: The Verge
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