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T-Mobile iPhone 5 Sales Were ‘Gangbusters’



After a weekend of iPhone 5 sales, T-Mobile is making it pretty clear that the response it’s seeing from users for its variant of the iPhone is very high.

In a statement to AllThingsD Mike Sievart, Chief Marketing Office for T-Mobile said that, sales of the device had been “gangbusters” so far and that the company’s saw lines outside of nearly all of it’s 3,000 retail stores.

Read: T-Mobile vs AT&T vs Verison iPhone 5 Speed Test

According to Sievert, “Clearly they [users] want the iPhone 5, and they are voting with their feet that they want it from T-Mobile”.

Lines for the T-Mobile iPhone 5 in New York City on launch day.

Lines for the T-Mobile iPhone 5 in New York City on launch day.

The long lines and hot sales come a week after T-Mobile launched a new marketing campaign on television backing the iPhone 5, and a little under a month after T-Mobile began charting a new course as it seeks to gain customers be getting rid of contracts and early termination fees.

In addition to offering its users the iPhone 5 off-contract, sales may have also been boosted by a $0 down payment offer the company made available last week. Any user who turns in their used iPhone 4 or iPhone 4S to the carrier will get an iPhone 5 without a $99 down payment and possibly a $120 credit to use on services and accessories.

Those taking advantage of that offer would still have to contend with monthly payments of $20 attached to their bill until the device’s full $569 price had been reimbursed to T-Mobile. As we remarked last week, that trade-in offer was sort of a raw deal for most users –especially since $120 of the price wasn’t actually cash.

Read: T-Mobile iPhone 5 Trade-In Offer Tempts Switchers

Still, if T-Mobile’s iPhone 5 continue do well, it could serve as a barometer for the company’s upcoming financial fortunes. As the fourth-largest carrier in the United States and the last to receive the iPhone 5, the company had long suffered for its not carrying Apple’s iPhone. Last fall the company attempted to stem the tide of users switching to get the iPhone by offering SIM cards and faster speeds for users who had unlocked devices.

The T-Mobile iPhone 5 could arrive tomorrow.

This past weekend GottaBeMobile completed its own round of real-world speed tests, pitting T-Mobile’s iPhone 5 against its brothers on AT&T and Verizon. Even during rush hour traffic, we found that the performance of T-Mobile’s relatively young 4G LTE network, held its own against Verizon, even if it didn’t beat AT&T 4G LTE outright.



  1. Jacob Mathew

    04/16/2013 at 4:50 am

    Hi Travis,

    Nice article. Thanks for the reading pleasure. While the spend distribution over a number of months may help some to offset the cash outlay at the start and ease the burden. In the end, it is more of the same. In the social age we live today, it does not look to capitalize on the power of social media and really capitalize of markets untapped. Apply the power of social at and I look forward to connecting.


  2. Riley

    04/18/2013 at 10:50 am

    It’s a good thing that the iPhone 5 through T-Mobile can as well as or better than against other carriers with LTE. I bought one a few days ago, and I like how fast the new LTE network in my area is. I think that the iPhone 5 and T-Mobile’s LTE make for a perfect combination when it comes to streaming. I like to stay up to date with my favorite shows by watching them on my phone during the trip to and from work at DISH, since it takes some time to arrive. I like to use the DISH Anywhere app to stream my live and recorded shows everywhere I go and LTE will only help!

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