Of course if we're talking about Motorola, customization comes to mind. The Moto X will be customizable on MotoMaker.com with tons of options. Everything from 3 colors for the aluminum design. White, Black or Gold, and over 20 different colors for the device. Not to mention the usual leather backs, natural wood backs, and new to this year are over 15 rubber choices and metallic colors for the customizable accents. The Moto X is also water-resistant. What this all means is you can make the phone truly unique to you.
Samsung's Galaxy Note 4 only comes with 32GB of storage, and you can choose the amount like Motorola, and only a few different colors, but that's about it. If you like to be different, the Moto X will be the go-to choice.