When Will Apple Release a New Apple TV?

Apple’s reportedly working on a new Apple TV, but when will the company release it? We take a look at what we’ve heard, and what we expect, in this guide.

Apple last released an update to the Apple TV in November of 2022 when it launched the third-generation Apple TV 4K. The current model features an A15 Bionic processor, support for HDR 10+, and USB-C.

If rumors are accurate, we may see a new model launch in 2024. Reports have hinted at its feature-set and a potential release window.

Unless Apple’s plans change, and they could, the next Apple TV will be a fairly minor refresh. Still, those with older Apple TV models may want to wait for it.

So when will Apple release a new Apple TV? Let’s take a look.

All the way back in January of 2023, a report from Bloomberg outlined Apple’s plans for the next Apple TV.

The publication claimed the device will have a new processing chip on board and the same design as the current Apple TV 4K.

The report further stated that the device probably won’t support 8K video streaming and that it would likely get released in the first half of 2024. Obviously, that didn’t happen.

In April, Bloomberg’s Mark Gurman said Apple’s working on “a revamped Apple TV set-top box with a built-in camera for FaceTime videoconferencing and gesture-based controls.”

It’s unclear if the model Gurman referred to in his newsletter is the same model that was detailed back in 2023 or if this is a completely separate device.

Fast forward to June. In his Power On newsletter, Gurman said a new Apple TV launch wasn’t imminent. Since then, we haven’t heard much.

Apple is hosting a launch event on September 9th and it will revolve around the new iPhone 16 series. Thus far, the new Apple TV hasn’t been connected to the event.

Apple typically uses three windows to launch new hardware: Spring, summer, and fall. Unless it switches things up, here’s what that means for a 2024 Apple TV:

• The device could launch in September alongside the iPhone 16 series. If not September, then October or November, ahead of the holiday shopping season.
• If the device misses 2024, then we could see a launch in the spring, summer or fall of 2025.

If the device is coming this year, we should see rumors zero in on Apple’s plans in the days ahead.