The new iPhone ads showcase the very simple reason Apple thinks you should buy an iPhone 6. You may have seen the new iPhone ads on Tv with a clean look and demonstration of iPhone apps and happy users, with a very simple tagline.
Apple’s new ads showcase a variety of use apps and users, and end with the very simple, “If it’s not an iPhone, it’s not an iPhone” tagline that sums up why Apple thinks you should choose an iPhone 6 or iPhone 6 Plus.
This is the latest in a series of iPhone ads from Apple, following up on Justin Timberlake and Jimmy Fallon ads that launched the iPhone 6 and more recently the Shot on iPhone ads that showcased beautiful videos shot with the iPhone.
In the first new iPhone ad Apple tells viewers that, “99% of people who have an iPhone, love their iPhone.” Apple touted this number during the Apple Watch event earlier this year, specifically mentioning the iPhone 6 and iPhone 6 Plus.
This iPhone 6 ad highlights a variety of people dancing and having fun, but doesn’t spend a lot of time showing off what the iPhone 6 can do, but the screen is the showcase for a lot of happy people.
In the second new iPhone ad Apple focuses on the hardware and software, but not with a listing of iPhone 6 specs and everything the iPhone 6 can do. Instead Apple highlights the benefits of making both the hardware and software for the iPhone.
Apple makes the iPhone and iOS, the software that powers it. Android smartphones run Google’s software with a customized layer and hardware from companies like Samsung, LG and HTC. This can lead to duplicate apps and to delays in upgrades to the latest software.
In the new iPhone 6 ad we see a collection of Apple apps and several beautiful iPhone games that are in the app store. Apple does not make these games, but they are on the App store for users to download or buy.
The new ads come as the Samsung Galaxy S6 delivers bigger competition with a premium design that looks in some ways like the iPhone. The new “If it’s not an iPhone, it’s not an iPhone” tag line may be a subtle jab at Samsung and the Galaxy S6 and Galaxy S6 Edge. Despite the upgrades to the iPhone 6 and iOS 8, there are still some reasons Android is better than iPhone.
iOS 9 & Longevity
At WWDC 2015, Apple announced a brand new iOS update that will be heading to the iPhone 6 this fall.
iOS 9 is Apple's new operating system and it will follow the iOS 8.4 update that just arrived for the iPhone 6 last week. iOS 9 is coming with a number of different features though our favorite is a real tangible battery life boost for the iPhone 6.
Once the iOS 9 update rolls out to the iPhone 6, you'll not only gain access to new battery saving features but also a full extra hour of battery life. That's absolutely huge for a device that's approaching its one year anniversary.
iOS 9 is going to be the first in a long line of iOS updates for the iPhone. Apple's rolling out iOS 9 to the iPhone 4s, its fourth major iOS update, and that could mean an additional year of software support for the iPhone 6. Apple's tendency is to offer three years before kicking a device to the curb.
This is big for two reasons. One, it means that you can safely invest in the iPhone 6 right now or three months from now when the iPhone 6s comes out. And two, it means that the iPhone 6's software support still makes Android software support look silly. Android phones are lucky to get 24 months of support from carriers.