There will likely be some pre-release Borderlands 3 deals in the weeks ahead, but don't expect any monster price cuts.
If you aren't thrilled with the deals you see pre-launch, wait until after the release date to buy the game. We should see some excellent deals later on in the fall. The game won't hit the bargain bin in September, but you can expect some modest discounts in September and October. We should also see some awesome deals in November around Black Friday, during the holidays in December, and in the early part of 2019.
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