In the box with every Galaxy S8 or S8+ is a brand new set of headphones. Instead of cheap earbuds, Samsung is giving buyers special AKG-tuned in-ear headphones. AKG is a company owned by Harmon Kardon, which is now owned by Samsung. This partnership is what makes these new headphones possible.
The in-ear headphones are completely free and should be in the box with every Galaxy S8. Additionally, Samsung is offering new over the ear Bluetooth AKG headphones for $99.