This is how you can control the Facebook ads that you see on your news feed, the sidebar and in the Facebook app.
We can guarantee that Facebook thinks you like a lot of weird things and that factors into the Facebook ads you see every day.
Remember that time you posted a funny meme about Chris Pratt or joked about North Korea after watching Team America? There is a good chance that Facebook thinks you are a fan of Pratt and that you want to see more about North Korea and Pyongyang.
We’re not making this up. This guide will show you what Facebook ads thinks you are interested in — which allows marketers to target you on Facebook and in the Facebook app.
How to Control Facebook Ads
If you want to stop seeing Donald Trump or Hillary Clinton ads, or seeing ads for really odd things that you have no interest in, you can manage your Facebook ad preferences.
Facebook ads are based on your interests as well as actions you perform on Facebook and anywhere online. Yes, that includes searches and websites you visit outside of Facebook. That’s why you may sometimes see a highly relevant ad on Facebook without entering that information into Facebook.
Over time Facebook builds a list of your interests based on what you search and do online. Here’s where to see what Facebook ads thinks you are interested in and how you can control it.
- Go to your Facebook ads preferences.
- If prompted log in to your account.
- Click the arrow next to the different sections to see what your “interests” are.
- When you see one you don’t like, you can click the X to the right.
You can hover over the small i logo on the right of a specific item to see why Facebook thinks you like it.
Clicking on the name of the interest will show you more about the Facebook ad preference. You can then also ad similar preferences to change the Facebook ads you see.
Keep in mind that when you remove an interest from Facebook ads, you may still see similar ads based on your other preferences. There is no option to completely wipe the slate clean.
Managing your Facebook ads preferences will not change the number of Facebook ads you see. This only impacts how relevant the ads are.
Another option is to click on the preferences when you see them in your newsfeed. This allows you to click a smiley face if you like it and a frown face if you don’t. You can do this from in your newsfeed.
Facebook ads on the sidebar allow you to click an X to tell Facebook to hide the ad, tell Facebook you already own it, find out why you are seeing it or to say it is useful.
If you still need more control of your Facebook experience you can block political posts on Facebook with this free tool.
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