iOS 12 Messages Upgrades
The iOS 12 Messages app allows you to add all kinds of effects and filters into your your messages using the new Messages Camera Effects.
With this feature you can launch the camera in Messages and then put an Animoji or Memoji face on, add stickers, text and filters to your message and then send a photo or video with all of these effects in place.
This is a combination of Bitmoji like effects, Snaphcat like filters and options and it looks like a massive upgrade for the iPhone. Some of the features will only work on the iPhone X, but others will work on older iPhones.
You'll be able to download sticker packs that you can use to customize your messages in cool new ways.