Double the Storage and MicroSD
The biggest complaint for years with any Samsung device has been with storage. Either because they only had 16 or 32GB, or back in the day when they removed the microSD slot from the Galaxy S6 and Galaxy Note 5. Samsung fixed those mistakes in 2017, and won't make them again.
In fact, the Galaxy S8 has double the storage, with 64GB built-in. Which should be enough for almost all users. Never worry about running out again. And if you get close, there's a microSD slot that can take 256GB cards and more. Essentially giving owners over 300GB of storage on the Galaxy S8 without adding huge price increases to the phone.
If storage is important, the Galaxy S8 is the phone for you. That alone is a reason many will love and choose Samsung in 2017.
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