Easier to Switch to iPhone from Android
Apple shared a guide to upgrade from Android to iPhone last year, but with iOS 9 Apple is going further to make it easy to switch from Android to iPhone. This is a smart move that Android competitors already offer for going from iPhone to Android.
Users will download an Android app from Apple to their old Android phone and then when setting up a new iPhone on iOS 9 there will be an option to wirelessly send information from the old Android device to the iPhone. This will not transfer paid apps, but it will find free apps and add paid apps that are also on iPhone to a wishlist for the user.