Watch Samsung’s $11 Billion Anti-iPhone Campaign

Video thumbnail for youtube video What Samsung's $11 Billion in Marketing Bought

The success of the Samsung Galaxy S3 and the Galaxy Note 2 is in part thanks to the massive advertising campaign that tallied in at 12.9 trillion won, or about $11 million U.S. dollars. According to the Korea Times, this accounts for 6.5% of Samsung’s profit, an increase of 38 percent over 2011 and nearly […]