Under Armour Getting Into Fitness Tracking with MapMyFitness Buyout

under-armour-armour-39-module-strap

Under Armour has been a fixture in the athletic apparel industry for quite a while, but it looks like the company is dipping its toes into the fitness technology market, as it just acquired MapMyFitness, a company that has a number of activity-tracking apps for fitness buffs, including MapMyRun and MapMyRide for runners and cyclists, […]

Under Armour Introduces Armour 39 To Compete With FuelBand

Armour 39

Today Under Armour announced its new mobile fitness tracking system that will compete with the Nike+ FuelBand it calls Armour 39, according to CNet. Unlike Nike’s FuelBand which users can wear on their wrist all day the Under Armour: Armour 39 uses a strap filled with sensors that wraps around the user’s chest. The strap […]