Tag: marketing

Amazon Takes on the iPad in New Kindle Ad

Amazon Takes on the iPad in New Kindle Ad

Over the last couple of months, Samsung has produced a number of advertisements that have taken shots at Apple, its fans and its products. And now, it appears that Amazon has joined the fray with a new Kindle ad that takes shots at Apple’s iPad while touting the benefits of the company’s Kindle e-reader and [...]

Posted by | 02/09/2012 | 0 Comments More
Samsung Unleashes Galaxy Note Super Bowl Teaser Video

Samsung Unleashes Galaxy Note Super Bowl Teaser Video

Don’t ask us why, but Samsung has released an early teaser video of its upcoming Super Bowl ad for the Samsung Galaxy Note which will be hitting AT&T’s 4G LTE network on February 19th for $299. In the meantime, Sammy is going to be drumming up interest for the 5.3-inch phone/tablet hybrid and one of [...]

Posted by | 02/01/2012 | 1 Comment More
Samsung Galaxy S III Launching This Summer?

Samsung Galaxy S III Launching This Summer?

Our favorite Samsung marketing executive, Younghee Lee, is back on the scene once again today and in a conversation with AllThingsD, she seems to hint at a major Samsung product launch that will coincide with the upcoming Summer Olympics in London. The company’s mobile phone division is a global sponsor for the Olympics and Lee [...]

Posted by | 01/30/2012 | 6 Comments More
T-Mobile’s Hidden Motives Behind Rating the iPhone’s ‘Poor Experience’ On Its 4G Network

T-Mobile’s Hidden Motives Behind Rating the iPhone’s ‘Poor Experience’ On Its 4G Network

T-Mobile USA, the lone carrier of the big four national carriers in the States to not offer an iPhone, is listing the all recent iPhone models as having a ‘poor experience’ on its 4G HSPA+ network. At a cursory glance, that makes sense as Apple’s GSM iPhone models aren’t compatible with T-Mobile USA’s 3G or [...]

Posted by | 01/26/2012 | 2 Comments More
Actress in iPhone Ad a Double Agent for Samsung?

Actress in iPhone Ad a Double Agent for Samsung?

It’s unclear whether this is just a big oversight on the part of Samsung and its ad agency or the changing of allegiances by the same child actor, but the actress starring in Apple’s iPhone ad is now appearing in a commercial for Samsung’s Galaxy Tab tablet. Both ads are done in an eerily similar [...]

Posted by | 01/02/2012 | 4 Comments More
T-Mobile Galaxy S II KO’s iPhone 4S in Latest Ad

T-Mobile Galaxy S II KO’s iPhone 4S in Latest Ad

In recent weeks, Samsung has launched a full-on advertising assault against Apple’s iPhone 4S. And now we have others joining the fray. Today, T-Mobile, the only major U.S. carrier without the iPhone, released an advertisement for its Samsung Galaxy S II, an ad that depicts the Magenta carrier’s device KOing the iPhone 4S. And while [...]

Posted by | 12/20/2011 | 3 Comments More
Sony Anticipates Split with Ericsson in Mobile to Happen Mid-2012

Sony Anticipates Split with Ericsson in Mobile to Happen Mid-2012

It’s no secret that Sony Ericsson is seeking a divorce that will result in Sony acquiring Ericsson’s share of the joint venture that produces mobile phones, and now Sony executives say that the split will happen by mid-year 2012 in an interview with an Indian newspaper. Under the Sony brand, the mobile phone-maker will divest [...]

Posted by | 12/05/2011 | 1 Comment More
New Galaxy S II Ad Jeers iPhone for Lack of 4G

New Galaxy S II Ad Jeers iPhone for Lack of 4G

The iPhone 4S is a fantastic smartphone. However, the one thing that it lacks, a thing that Apple seems intent on bringing to it next year, are 4G speeds. Well, like many of you, Samsung has taken notice and it has decided to unleash an entire advertisement for the Samsung Galaxy S II that is [...]

Posted by | 12/01/2011 | 2 Comments More
Two U.S. Malls Now Tracking Shoppers Through Their Cell Phones

Two U.S. Malls Now Tracking Shoppers Through Their Cell Phones

Two malls in the U.S., both operated by Forest City Commercial Management, have begun to track customers inside shops and stores effective Black Friday. The way the tracking works is through antennas placed around the mall where shoppers’ cell phones are then triangulated, providing retailers with anonymous geographic data. Tracking systems are already being implemented [...]

Posted by | 11/27/2011 | 2 Comments More
Samsung Mocks Apple and iPhone in Latest Galaxy S II Ad

Samsung Mocks Apple and iPhone in Latest Galaxy S II Ad

Samsung has been on an absolute roll lately in the mobile advertising world. First, it released a fantastic ad for the American version of the Galaxy S II and then Google put out an equally awesome ad for Sammy’s Galaxy Nexus. Today though, the company has taken it up a notch as its latest Galaxy [...]

Posted by | 11/22/2011 | 7 Comments More
Galaxy Nexus Ad Shows Carriers How It’s Done

Galaxy Nexus Ad Shows Carriers How It’s Done

When Samsung released its first ad for the American variant of the Samsung Galaxy S II, I was astounded. How, amidst a sea of terrible marketing, could Samsung make such a good piece of advertising? It was refreshing to say the least and it filled me with lofty hopes for the Samsung Galaxy Nexus ads [...]

Posted by | 11/17/2011 | 12 Comments More
AT&T’s Latest iPhone 4S Ad is Great, But It Does Men No Favors

AT&T’s Latest iPhone 4S Ad is Great, But It Does Men No Favors

Ma Bell has put up a new iPhone 4S commercial that speaks to the speed of Apple’s new iPhone which runs on its HSDPA network. In the ad, we see a guy and his significant other out at a restaurant. And while the woman is talking, we hear him make noises similar to those that [...]

Posted by | 11/14/2011 | 0 Comments More
Droid RAZR Cuts the Crap, Makes Explosive Entrance in New Ad

Droid RAZR Cuts the Crap, Makes Explosive Entrance in New Ad

I wasn’t in love with the original Motorola Droid RAZR teaser video titled ‘Slice.’ and I was worried that Motorola and Verizon were again going to miss the mark in their latest Droid advertising campaign. I was wrong. Their latest Droid RAZR ad called ‘Payload’ is a fantastic commercial and one that brings me back [...]

Posted by | 11/10/2011 | 4 Comments More
Consumers Say 4G Is an Important Feature, But What Exactly Is It?

Consumers Say 4G Is an Important Feature, But What Exactly Is It?

In a recent InStat survey of 1,208 respondents, 75% of those polled say that 4G is an important feature when considering their next smartphone, but those same respondents also do not truly understand what 4G really is. The idea of 4G has been blundered by the marketing departments of various U.S. carriers that the definition [...]

Posted by | 10/30/2011 | 5 Comments More
Nokia's Lumia 710 (shown here) and Lumia 800 deserved better.

Nokia’s First Windows Phone Ad Misses the Mark

Yesterday, Nokia finally made its highly anticipated Windows Phone devices official introducing the Lumia 800 and the Lumia 710 to the world. Well, as AdAgeDigital reports, Nokia’s CEO Stephen Elop has promised a marketing blitz triple the size of any previous launch in order to promote these two phones in Europe this year and in [...]

Posted by | 10/27/2011 | 6 Comments More
Verizon Finally Gets It Right with Latest 4G LTE Ads

Verizon Finally Gets It Right with Latest 4G LTE Ads

Verizon has routinely released new commercials for its 4G LTE network and I’ve made a routine of picking all of them apart. In a word, they were terrible. They weren’t funny, they didn’t explain anything to the average consumer and they didn’t sit well with a dork like me. However, I’m the type of person [...]

Posted by | 10/19/2011 | 9 Comments More
Can the Samsung Nexus Prime Compete with the iPhone 4S?

Can the Samsung Nexus Prime Compete with the iPhone 4S?

As it stands, we sit about a week out from Samsung and Google’s event at CTIA San Diego where the companies will presumably announce the next version of Android, Ice Cream Sandwich, and a new Nexus device made by Samsung, a device that might be called the Samsung Nexus Prime. Details at this point are [...]

Posted by | 10/04/2011 | 148 Comments More
Latest Verizon Ad Proves It Has No Clue How to Market 4G LTE

Latest Verizon Ad Proves It Has No Clue How to Market 4G LTE

The title says it all. It’s becoming quite clear that Verizon or the company it has hired to do its marketing has absolutely no idea how to market smartphones or the carrier’s 4G LTE network. The Motorola Droid Bionic commercials have been terrible for the most part and the advertising that it has done for [...]

Posted by | 09/30/2011 | 13 Comments More
New Samsung Galaxy S II Promo Puts Droid Bionic Ads to Shame

New Samsung Galaxy S II Promo Puts Droid Bionic Ads to Shame

Last week, the Motorola Droid Bionic launched to great fanfare. And, as expected, the launch was backed by an extensive ad campaign complete with the usual Droid flair. I had high hopes for Verizon’s Droid Bionic ad campaign but to be honest, I think the commercials have landed flat on their face. They don’t make [...]

Posted by | 09/12/2011 | 13 Comments More
U.S. Galaxy S II Release: Samsung Finally Gets Branding Right

U.S. Galaxy S II Release: Samsung Finally Gets Branding Right

With the U.S. release of the Galaxy S II, Samsung finally nails down branding of its flagship dual-core smartphone with its carrier partners. Rather than releasing the product under different variants and branding, like what happened under the original Galaxy S 1, the Galaxy S II maintains its global brand under all three launch carriers [...]

Posted by | 08/31/2011 | 1 Comment More
Is Nokia Already Back Pedaling on New Naming Convention? Now Asks Users to Name New Windows Phone Models

Is Nokia Already Back Pedaling on New Naming Convention? Now Asks Users to Name New Windows Phone Models

Nokia, which had recently announced that it would change its smartphone naming convention to a three-digit number where the higher the hundreds digit would indicate a better, more feature-rich phone. However, in light of Nokia’s new branding efforts for its smartphone, it looks like the company wants a more catchy, memorable name for its Windows [...]

Posted by | 08/30/2011 | 2 Comments More
Sense UI Gets Revamped on HTC Bliss Lock Screen

Sense UI Gets Revamped on HTC Bliss Lock Screen

It looks like the HTC Bliss will get a new version of the HTC Sense user interface, which will be a refinement of the most current Sense UI that’s found on flagships like the HTC Sensation 4G and the HTC EVO 3D smartphones. The new lockscreen UI has been uncovered by XDA.cn and depicts a [...]

Posted by | 08/29/2011 | 1 Comment More
Motorola Atrix Ad Banned in the U.K.

Motorola Atrix Ad Banned in the U.K.

It seems as though Motorola has gotten into some trouble with an advertisement, ahem, advert that it has been running across the pond over in the United Kingdom. The ad, for the Motorola Atrix, claims that the Atrix is “the most powerful smartphone.” Well, it seems some loyal Samsung Galaxy S II owners have filed [...]

Posted by | 08/25/2011 | 3 Comments More
Droid Bionic: Official Teaser Commercial (video)

Droid Bionic: Official Teaser Commercial (video)

After months of waiting, the Droid Bionic is on the verge of being let loose on Verizon’s 4G LTE network. The first official Droid Bionic commercial is making the rounds and it should please Droid fans. The commercial features an actress dressed in a futuristic Samurai outfit. She walks down a plank and battles a [...]

Posted by | 08/24/2011 | 6 Comments More
Motorola Droid Bionic Ad Confirms September Release Date

Motorola Droid Bionic Ad Confirms September Release Date

So much for that possible surprise release of the Motorola Droid Bionic in August. With evidence for a September launch date mounting, we can all but forget about that August 26th release date that we heard about when the rumored full retail price of the device leaked out a short time ago. Since then, it’s [...]

Posted by | 08/24/2011 | 10 Comments More
Motorola Droid Bionic Promo Video Leaks Out

Motorola Droid Bionic Promo Video Leaks Out

We’re getting closer and closer to the release of the Motorola Droid Bionic. I can almost taste it. Sadly though, we still have no official release date. Instead, what we have is a rumored release date of September 8th and a ton of leaked details, photos and other goodies to keep us excited. Well, another [...]

Posted by | 08/22/2011 | 7 Comments More
HP Accidentally Created a Demand for the TouchPad By Killing It

HP Accidentally Created a Demand for the TouchPad By Killing It

Despite writing an article saying that no one should buy an HP Touchpad, I found myself looking for one this past weekend. Why the turnabout? I’d say it’s the $99 discount price! I imagined HP would drop the TouchPad to $300 or maybe even $250, but never to $100. The marketing move by HP generated a demand for [...]

Posted by | 08/22/2011 | 4 Comments More
Motorola Droid Bionic Ads Arrive Ahead of Launch

Motorola Droid Bionic Ads Arrive Ahead of Launch

I’m not a big fan of the Mets but as many of you know, I am a big fan of the Motorola Droid Bionic and that’s why I was thrilled to hear that advertising for the device was discovered last night at New York’s Citi Field ahead of its September launch. As you can see [...]

Posted by | 08/10/2011 | 19 Comments More
Qualcomm’s New Snapdragon Branding Urges Power Users to Choose S4 Chips

Qualcomm’s New Snapdragon Branding Urges Power Users to Choose S4 Chips

Following Nokia‘s move to simplify its smartphone line, Qualcomm may be doing the same in trying to simplify the branding behind its various mobile Snapdragon processors to allow customers to easily discern between a high-end and an entry-level smartphone with its chipset. The new branding convention will be S1, S2, S3, and S4 where S1 [...]

Posted by | 08/04/2011 | 0 Comments More
Is Nokia’s New Phone Naming Convention Consumer Enough?

Is Nokia’s New Phone Naming Convention Consumer Enough?

Over the years, Nokia has changed its phone and smartphone naming convention multiple times, with the latest iteration of a letter to mark the series, followed by a number, for a result such as the Nokia N8. Now, Nokia is abandoning that naming scheme in favor of a three-digit numerical series, such as the Nokia [...]

Posted by | 08/02/2011 | 3 Comments More
Verizon’s Latest Commercials Are Painfully Bad

Verizon’s Latest Commercials Are Painfully Bad

Verizon is rapidly expanding its 4G LTE network here in the United States and with that expansion comes marketing. Unfortunately, unlike the awesome Droid commercials that Big Red has run in the past, the commercials for it’s 4G LTE network are painfully bad. The latest is a prime example. Instead of explosions and cyborgs and [...]

Posted by | 07/28/2011 | 4 Comments More
HTC Bliss: New Leaked Images of the Droidette Emerge

HTC Bliss: New Leaked Images of the Droidette Emerge

Leaked images of the HTC Bliss–or what we lovingly refer to as the ‘Droidette’–smartphone have begun to surface. The HTC Bliss is a codename for a smartphone that HTC and Verizon are rumored to be developing that would target the female demographics. The HTC Bliss will be an Android smartphone that will be targeted at [...]

Posted by | 07/26/2011 | 0 Comments More
Verizon to Target Female Demographics with HTC Bliss Android Smartphone, Droidette?

Verizon to Target Female Demographics with HTC Bliss Android Smartphone, Droidette?

Verizon Wireless will be targeting its female subscribers with a special Android smartphone geared at women in the form of the HTC Bliss. In the early days of its Droid marketing campaign, the carrier had targeted its Droid brand towards male users and the Pre Plus with webOS towards female users in its television commercials [...]

Posted by | 05/05/2011 | 6 Comments More
Verizon Abandoning the Droid Attack?

Verizon Abandoning the Droid Attack?

Many news sites and blogs are hailing the Motorola Droid’s marketing campaign as a substantial success.  It has been estimated that over 250,000 Droid’s were sold in the first week of its launch in early November.  NFL games and family sitcoms have been interrupted by commercials showing stealth bombers launching Droids, the Droid’s grit and [...]

Posted by | 11/25/2009 | 7 Comments More
Quote Note of the Decade: Apple Says No One Should Believe Its Hoopla

Quote Note of the Decade: Apple Says No One Should Believe Its Hoopla

I try to be nice. I really do. But the world is just too full of charlatans and hypocrites who live to scam us each and every day. P.T. Barnum said it best, there is indeed a sucker born every minute, and apparently for most of the world the job is to try and take [...]

Posted by | 12/03/2008 | 4 Comments More