Gotta Be Mobile » marketing
Tag: marketing
It looks like in under a year since Nokia had debuted the Lumia series of Windows Phone devices, the Lumia brand is now gaining mind share against more stablished product lines, such as Motorola Mobility’s Droid series based on Google’s Android operating system. According to the latest Google search statistics, it appears that the search [...]
Mobi must be very desperate these days. The company just launched a campaign encouraging family members to eavesdrop on each other with its Pure Sounds baby monitor and use what they hear to embarrass their kids in public. What a wonderful promotion for Mother’s Day. We receive hundreds (sometimes thousands) of pitches every week here at GottaBeMobile, [...]
To coincide with the official launch of the Samsung Galaxy S III, Samsung has released the first official advertisement for the device, a device that the company says is “Designed for Humans.” That theme is evident in the Galaxy S III’s commercial where Samsung shows how the device can fit into the daily, human existence. [...]
Verizon has released a new “Droid Does” commercial only this time, it has decided to ditch the robots and the explosions and the action for some real life scenarios with actual humans using Droid devices. In the new ad, which shows off the Motorola Droid 4, Motorola Droid RAZR and Motorola Droid RAZR MAXX, Verizon [...]
A recent guerrilla marketing promotion outside an Australian Apple retail store was believed to have been orchestrated by South Korean rival Samsung, but the Android Galaxy-maker has now said that it was not responsible for the promotion. The marketing stunt involved a large black bus and a cadre of people wearing cloaked in black attire [...]
Apple is beginning to more aggressively target its consumer-centric tablets at children with the iPad at the children’s table at its retail stores. The space on the children’s area at Apple stores was previously occupied by the company’s iMac home desktop computer, which highlighted the versatility of the computer in handling educational software, games, and [...]
Samsung’s obsession with Apple is getting worse as the company is now hiring marketing agencies to stage protests outside Apple stores in Australia. According to Mumbrella, courtesy of Android and Me, the marketing agency Pulse dispatched a group of protesters to stand outside Apple stores chanting at those inside to “wake up.” The protesters didn’t [...]
It’s still unclear if Samsung will debut its third-generation Android flagship smartphone as the Samsung Galaxy S III or the Galaxy S3, but according to the Samsung Unpacked Mobile 2012 app available on Google’s Play Store, it appears that the smartphone is listed as the Galaxy S3. A departure from the Roman numeral in the [...]
Microsoft has been known–and mocked–in the past for its numerous and often times confusing variants and versions of its Windows release, encompassing students, home users, professionals, corporate users, and enterprises. With Windows 8, the company is simplifying its releases, taking its Windows 8 release down to just three variants to address various users. For the [...]
In its new image makeover, T-Mobile USA will be updating the image of its prominent and well known consumer-facing spokeswoman Carly, giving her a new leather suit and Ducati motorcycle in lieu of her pink dress. Carly, who replaced Catherine Zeta Jones, was often prominently featured in the nation’s number four carrier’s print and television [...]
It looks like the launch of the Samsung Galaxy Nexus Google phone is now closer than ever as the Now Network has now uploaded a video overview of the 4G LTE smartphone it its own Sprint YouTube channel. In the video, Sprint highlights the Google apps, Google Wallet, Google integration, Play Store, dual cameras, easy [...]
Yesterday, Sprint introduced its third 4G LTE smartphone, the HTC EVO 4G LTE, its first EVO-branded device with 4G LTE capabilities. And while it still does not have an official release date, Sprint has released a promo video that should help to hold over interested consumers until the companies can make an official announcement. The [...]
HTC has finally gone ahead and released the first teaser video for its upcoming HTC One Series smartphones, a stable that includes the HTC One X, the HTC One S and the HTC One V. All three devices were announced back in February at the Mobile World Congress. A few months ago, HTC publicly stated [...]
Apple’s launch of the new iPad on March 16th brought 4G LTE network support to the iPad, but with the fanfare over faster mobile broadband network support, there’s also the issue of continued confusion due to complex network infrastructures around the world as well as unclear marketing on the behalf of Apple and its partner [...]
With Nokia’s and Microsoft’s huge push behind Windows Phone in the U.S. market to be the third horse in a three-horse race against Apple’s iOS and Google’s Android platform, AT&T appears to be on board with the debut of the Lumia 900. The Lumia 900 has a 4.3-inch display and will be one of two [...]
We’ve already seen some pretty impressive benchmarking numbers for Qualcomm’s dual-core Snapdragon S4 processor when that chipset was pitted against competing quad-core Tegra 3 units where the S4 bests its counterpart. But with better performance, does battery life take a hit? Qualcomm is answering that in the negative and says that its dual-core S4 offers [...]
At first, I wasn’t a big fan of Samsung Mobile’s first Super Bowl advertisement which promoted the company’s 5.3-inch hybrid device, the Samsung Galaxy Note. However, the more I watched it, the more I liked it. It took me a grand total of one viewing to like this next Galaxy Note ad, which was not [...]
With the iPad announcement, Apple made some interesting marketing changes and some important announcements that will help to shape the tablet in the eyes of consumers and how Apple will be pushing its product. Branding: Apple’s ‘the new iPad’Â dropped numbers from its name. The third-generation iPad did away with the numerical suffixes attached to the [...]
Over the last several months, Samsung has targeted Apple’s iPhone and its legions of fans. The ad campaign culminated in a huge Super Bowl ad, the first for Samsung’s mobile division, that featured everything from Brian Urlacher of the Chicago Bears to a guy getting shot out of a cannon. And let’s not forget the [...]
You may have heard. RIM has finally gone ahead and released the highly anticipated BlackBerry PlayBook OS 2.0 update that will finally bring the tablet the features it should have had when it launched all the way back in April of 2011. For those not keeping record, we are now in February 0f 2012 and [...]
Over the last couple of months, Samsung has produced a number of advertisements that have taken shots at Apple, its fans and its products. And now, it appears that Amazon has joined the fray with a new Kindle ad that takes shots at Apple’s iPad while touting the benefits of the company’s Kindle e-reader and [...]
Don’t ask us why, but Samsung has released an early teaser video of its upcoming Super Bowl ad for the Samsung Galaxy Note which will be hitting AT&T’s 4G LTE network on February 19th for $299. In the meantime, Sammy is going to be drumming up interest for the 5.3-inch phone/tablet hybrid and one of [...]
Our favorite Samsung marketing executive, Younghee Lee, is back on the scene once again today and in a conversation with AllThingsD, she seems to hint at a major Samsung product launch that will coincide with the upcoming Summer Olympics in London. The company’s mobile phone division is a global sponsor for the Olympics and Lee [...]
T-Mobile USA, the lone carrier of the big four national carriers in the States to not offer an iPhone, is listing the all recent iPhone models as having a ‘poor experience’ on its 4G HSPA+ network. At a cursory glance, that makes sense as Apple’s GSM iPhone models aren’t compatible with T-Mobile USA’s 3G or [...]
It’s unclear whether this is just a big oversight on the part of Samsung and its ad agency or the changing of allegiances by the same child actor, but the actress starring in Apple’s iPhone ad is now appearing in a commercial for Samsung’s Galaxy Tab tablet. Both ads are done in an eerily similar [...]
In recent weeks, Samsung has launched a full-on advertising assault against Apple’s iPhone 4S. And now we have others joining the fray. Today, T-Mobile, the only major U.S. carrier without the iPhone, released an advertisement for its Samsung Galaxy S II, an ad that depicts the Magenta carrier’s device KOing the iPhone 4S. And while [...]
It’s no secret that Sony Ericsson is seeking a divorce that will result in Sony acquiring Ericsson’s share of the joint venture that produces mobile phones, and now Sony executives say that the split will happen by mid-year 2012 in an interview with an Indian newspaper. Under the Sony brand, the mobile phone-maker will divest [...]
The iPhone 4S is a fantastic smartphone. However, the one thing that it lacks, a thing that Apple seems intent on bringing to it next year, are 4G speeds. Well, like many of you, Samsung has taken notice and it has decided to unleash an entire advertisement for the Samsung Galaxy S II that is [...]
Two malls in the U.S., both operated by Forest City Commercial Management, have begun to track customers inside shops and stores effective Black Friday. The way the tracking works is through antennas placed around the mall where shoppers’ cell phones are then triangulated, providing retailers with anonymous geographic data. Tracking systems are already being implemented [...]
Samsung has been on an absolute roll lately in the mobile advertising world. First, it released a fantastic ad for the American version of the Galaxy S II and then Google put out an equally awesome ad for Sammy’s Galaxy Nexus. Today though, the company has taken it up a notch as its latest Galaxy [...]
When Samsung released its first ad for the American variant of the Samsung Galaxy S II, I was astounded. How, amidst a sea of terrible marketing, could Samsung make such a good piece of advertising? It was refreshing to say the least and it filled me with lofty hopes for the Samsung Galaxy Nexus ads [...]
Ma Bell has put up a new iPhone 4S commercial that speaks to the speed of Apple’s new iPhone which runs on its HSDPA network. In the ad, we see a guy and his significant other out at a restaurant. And while the woman is talking, we hear him make noises similar to those that [...]
I wasn’t in love with the original Motorola Droid RAZR teaser video titled ‘Slice.’ and I was worried that Motorola and Verizon were again going to miss the mark in their latest Droid advertising campaign. I was wrong. Their latest Droid RAZR ad called ‘Payload’ is a fantastic commercial and one that brings me back [...]
In a recent InStat survey of 1,208 respondents, 75% of those polled say that 4G is an important feature when considering their next smartphone, but those same respondents also do not truly understand what 4G really is. The idea of 4G has been blundered by the marketing departments of various U.S. carriers that the definition [...]
Yesterday, Nokia finally made its highly anticipated Windows Phone devices official introducing the Lumia 800 and the Lumia 710 to the world. Well, as AdAgeDigital reports, Nokia’s CEO Stephen Elop has promised a marketing blitz triple the size of any previous launch in order to promote these two phones in Europe this year and in [...]