Microsoft: We’re Not Working On Our Own Windows Phone
Microsoft has denied claims from an analyst who claimed that the company was working on its own Windows Phone 8 device.
In comments made to InformationWeek, Greg Sullivan, senior marketing manager for Windows Phone, stated that the company would not be releasing its own Windows Phone devices.
The firm denial comes shortly after Nomura analyst Rick Sherlund said that the company was working with a manufacturer to create its own Windows Phone 8 device. The company recently announced the Microsoft Surface, a tablet device that will carry the company’s name and not the name of a third-party manufacturer.
Microsoft has in the past only released hardware from hardware partners.
At its Windows Phone 8 event earlier this month, the company confirmed that Windows Phone 8 devices would be coming from companies Nokia, HTC, Samsung and Huawei.
And it appears that the company won’t be undercutting those companies with its own, branded device, at least not with Windows Phone 8. Windows Phone 8 is Microsoft’s new mobile software that is going to be released on hardware sometime this fall. But while the company is denying it now, it’s possible that the company could end up changing its mind.
Microsoft’s two main competitors in the mobile space, Apple and Google, both release yearly devices that come directly from the companies themselves. For Apple, it’s the iPhone and for Google, it’s the company’s yearly Nexus smartphone that it contracts out to smartphone manufacturers.
However, it appears that Microsoft won’t be following a similar path with Windows Phone 8, and will instead, move forward with its announced hardware partners.
This rumor comes right after Microsoft announced its own tablet, the Microsoft Surface, which will be the first time that Microsoft has both built and sold its own Windows PC.