Two U.S. Malls Now Tracking Shoppers Through Their Cell Phones


Two malls in the U.S., both operated by Forest City Commercial Management, have begun to track customers inside shops and stores effective Black Friday. The way the tracking works is through antennas placed around the mall where shoppers’ cell phones are then triangulated, providing retailers with anonymous geographic data. Tracking systems are already being implemented […]

Nokia’s First Windows Phone Ad Misses the Mark

Nokia Lumia 710

Yesterday, Nokia finally made its highly anticipated Windows Phone devices official introducing the Lumia 800 and the Lumia 710 to the world. Well, as AdAgeDigital reports, Nokia’s CEO Stephen Elop has promised a marketing blitz triple the size of any previous launch in order to promote these two phones in Europe this year and in […]

New Samsung Galaxy S II Promo Puts Droid Bionic Ads to Shame

Galaxy S II Ad

Last week, the Motorola Droid Bionic launched to great fanfare. And, as expected, the launch was backed by an extensive ad campaign complete with the usual Droid flair. I had high hopes for Verizon’s Droid Bionic ad campaign but to be honest, I think the commercials have landed flat on their face. They don’t make […]

Motorola Atrix Ad Banned in the U.K.

Motorola Atrix

It seems as though Motorola has gotten into some trouble with an advertisement, ahem, advert that it has been running across the pond over in the United Kingdom. The ad, for the Motorola Atrix, claims that the Atrix is “the most powerful smartphone.” Well, it seems some loyal Samsung Galaxy S II owners have filed […]

Motorola Droid Bionic Promo Video Leaks Out

Droid Bionic

We’re getting closer and closer to the release of the Motorola Droid Bionic. I can almost taste it. Sadly though, we still have no official release date. Instead, what we have is a rumored release date of September 8th and a ton of leaked details, photos and other goodies to keep us excited. Well, another […]

Motorola Droid Bionic Appears in Another Best Buy Ad

Droid Bionic

Yesterday, we were bombarded with a couple of Motorola Droid Bionic goodies. First, we were treated to a full leak of the Droid Bionic’s features. We’re talking screen size, processor, amount of RAM, and more. If you’re thinking about getting this phone, you should check that out. Then, another bombshell. A new rumored release date […]

Motorola Droid Bionic Ads Arrive Ahead of Launch

Droid Bionic Ad

I’m not a big fan of the Mets but as many of you know, I am a big fan of the Motorola Droid Bionic and that’s why I was thrilled to hear that advertising for the device was discovered last night at New York’s Citi Field ahead of its September launch. As you can see […]

LG Thrill 4G Stars in First Commercial (Video)

LG Thrill 4G

While we still don’t know the exact day that the LG Thrill 4G aka Optimus 3D will be hitting AT&T , we now have a peek at AT&T’s upcoming advertising campaign for its first 3D smartphone. Originally announced on March 21st, the LG Thrill 4G has had a long journey to Ma Bell but that […]

Kyocera Echo Gets Tortured for Your Viewing Pleasure

Kyocera Echo

It has been awhile since we heard from the Kyocera Echo, the double-screen Android smartphone on Sprint, but Kyocera is trying to bring it back into prominence with a fantastic ad where two scientists torture the device. While the Echo might not be the most exciting or the best selling Android smartphone on the market, […]

T-Mobile: G-Slate 2x Faster Than iPad 2, 3x Faster Than Motorola Xoom


T-Mobile’s LG-made G-Slate tablet just saw a drop in price, possibly due to poor sales, and it appears that the carrier is preparing to try and make a big sales push as a leaked document has revealed that the company is now “legally” able to “definitively” say that the G-Slate is two times faster than […]

First Samsung Galaxy Tab 10.1 Ad Takes Shots at iPad 2

Samsung Galaxy Tab 10.1

The first advertisement for the upcoming Samsung Galaxy Tab 10.1 has rolled out onto the internet today and lo and behold, it takes a couple of jabs at one of its main competitors, Apple’s iPad 2. Samsung’s Galaxy Tab 10.1 is already out in New York City and will be available to the rest of […]

HP’s Revs Up Marketing Engine with ‘Everybody On’ Campaign

Screen shot 2011-02-09 at 10.06.18 PM

HP’s launching a new global marketing campaign that highlights passionate people and how they use technology. Famous musicians, race car drivers and other successful people will talk about their experiences in TV ads and on an online hub. Mobility and entertainment will be big parts of the campaign, which will presumably include the company’s newly introduced WebOS […]

Marketers Eye Lucrative, Growing E-Book Market for Ad Potential


Marketers are now looking at the growing electronic book market to grow, and with that we’ll hopefully start to see new pricing models and promotions for digital books. E-books, as they are called, will be another venue for advertisers to place ads, whether they be videos, graphics, text, or sponsorship advertisements, and these ads can […]

Windows Phone 7 October Launch as “Ad-Serving Machine”


Talking about PR gaffes. Kostas Mallios, General Manager of Live Labs at Microsoft let slip  that Windows Phone 7 will launch in October 2010. But that’s not really the gaffe part. Later he called Windows Phone 7 an “ad-serving machine.” Well, he was speaking to a group of advertising folk, so consider his audience, but […]

Right Hand Left Hand: Bandwidth Caps and Advertising


So, I’m just curious here. Everyone who is pushing anything in the mobile scene always utters one big word. That one big word is advertising. It can be argued that iPads and Tablet/Slates are basically being positioned as new advertisement delivery mechanisms, given that we’ve developed a culture that is hesitant to pay for content […]

IAB Sets Up Task Force for Tablet Advertising


Back in the days when billboard advertising was popular, advertising agencies sent scouts driving around the country looking for ideal spots to acquire the rights to put up billboards. Well, that same principle applies to the wacky world of digital advertising, without all that driving around. The Interactive Advertising Bureau has set up a Tablet […]