Sony will soon debut a new flagship phone that it believes will better compete with the iPhone 5 and the Samsung Galaxy S III according to a report from Xperia Blog.
Sony executive Dennis van Schie recently told the Financial Times Deutschland that Sony will “create in the near future a flagship model that can compete with Apple’s iPhone 5 and Samsung’s Galaxy S III.” The phone will debut in 2013 at either CES in January or Mobile World Congress in February.
The phone could be the Sony Xperia Odin which leaked a few times recently. The rumored phone has a 5-inch 1080p display like the HTC DROID DNA. The rumored phone will also likely have the same quad-core Snapdragon S4 Pro processor as the DROID DNA.
Sony’s latest Android smartphone in the U.S. is the Xperia TL on AT&T, the official James Bond smartphone. The phone targets the mid-range with a price of $99.99, but generally didn’t review very well.
Sony will use its media content for its big push in 2013. The company will add cross-device support for Sony music and Sony video content as part of the big push. Sony already offers its Music Unlimited service for all Android devices, but its Video Unlimited app is only available on a few Xperia phones.
Schie also said that Sony will continue its push into the Android tablet market. The company currently offers one Android tablet, the Xperia Tablet S, which is the successor to last year’s Sony Tablet S. Schie admitted, however, that Sony won’t bring many Android tablets to market.
Interestingly, Schie also said that Sony is continually looking at Windows Phone 8. He didn’t announce that Sony is working on any Windows Phones yet, but noted that Sony has a good relationship with Microsoft. If Microsoft’s platform does well, there’s a chance Sony will decide to make a phone that uses it. Until then, Sony will continue making Windows 8 Ultrabooks and Ultrabook convertibles.